Habitat for Humanity of Burlington and Mercer Counties and Benebone Break Ground on a New, Affordable Home in Ewing, NJ

September 22, 2021

EWING TOWNSHIP, NJ (MERCER)–On Tuesday, June 22, Habitat for Humanity of Burlington and Mercer Counties (Habitat BMC) and Benebone hosted a ground breaking ceremony for a new, affordable home site in Ewing, NJ.

“Through our growing partnership with Benebone, we are not just providing a family with a home – we are providing them with valuable things like safety, stability and opportunity, while fostering long-term success and growth,” explained Habitat BMC CEO Lori Leonard. “We hope this new home can provide hope, safety and security to a family in need – a healthy environment and accepting community for them to plant roots and thrive for generations to come.”

Benebone’s CEO Peter Toolan said: “At Benebone, there’s more to our story than making great dog toys.  Doing good is at the core of our company’s value system. We strive to do right by our customers, employees, business partners and the community. We’re a family business, and there is no more universal family need than that of a home. We’re thrilled to join Habitat for this important cause. And yes, we’re eager to build a doghouse, should the family be so inclined!”

The groundbreaking ceremony included brief remarks from Leonard, Benebone’s CEO Peter Toolan and Ewing Township’s Mayor Bert Steinmann, as well as light refreshments for invited guests. Additionally, Habitat BMC and Benebone partnered with a local dog rescue, 4 Paws Dog Rescue, to have adoptable dogs onsite at the event.

“4 Paws Dog Rescue of NJ is so excited to be partnering with these two amazing organizations. We are very passionate about helping the local community and are honored to team up with likeminded organizations,” said Christina Micarelli, co-founder of 4 paws Dog Rescue of NJ.

The new home in Ewing will feature 3 bedrooms and 1 ½ bathrooms, ample living space, spacious dining area and kitchen space featuring energy-efficient appliances and more. The home also boasts lovely outdoor space and is a perfect location within the local Ewing community – close to local schools, shops, entertainment and amenities. The neighborhood where the future Habitat BMC/Benebone home is located is also very close to the longtime home of Peter and Jim Toolan, the father and son pair behind the Benebone company.

Founded in 2012, Benebone has enjoyed explosive growth making high quality dog chew toys in the USA. Benebone has previous ties to Habitat for Humanity through Jim, who has been an avid volunteer for Habitat for Humanity of the Lehigh Valley (Habitat Lehigh Valley) in Allentown, PA for a number of years. The Toolan’s previously sponsored a home build for a family in Bethlehem, PA.

For more than 30 years, Habitat BMC has been offering programs and services for people in need of affordable homeownership opportunities and current homeowners who seek to preserve, repair and improve their homes in Atlantic, Burlington, Mercer and parts of Middlesex counties. The growing partnership between Benebone and Habitat BMC demonstrates both of their steadfast commitment to the communities they serve and a shared vision of building a world where everyone has a decent place to live.

Habitat BMC is now taking applications for this new home in Ewing – if you are an individual or family interested in applying, kindly visit: https://www.hfhbmc.org/services/available-homes/

About Habitat for Humanity of Burlington and Mercer Counties

Habitat for Humanity of Burlington and Mercer Counties (Habitat BMC) is an independent affiliate of Habitat for Humanity International, which operates through independent, local affiliates to ensure that all functions of the organization have maximum relevance and impact on individual communities. In the fall of 2020, the Burlington and Mercer Counties affiliate merged with the Atlantic County affiliate to make a greater impact on affordable housing options in New Jersey. Habitat BMC serves families in need in Atlantic, Burlington, Mercer and portions of Middlesex counties, and manages ReStore locations in Egg Harbor Township, Hamilton and Maple Shade. Since its inception, the affiliates have collectively built nearly 300 and repaired over 150 homes for low- and moderate-income families, serving 77 municipalities and over 1.1 million residents. To learn more about Habitat BMC, visit http://www.hfhbmc.org.

About Benebone: 

Benebone is a leading brand of USA-made durable chew toys for dogs. The company’s simple mission is to make lives better for dogs and the people who love them. Benebone’s core values center around awesome products, building and serving communities, and a good dose of fun. Learn more at www.benebone.com.


Photos by Brian McCarthy, OnScene News