3 Alarm Fire Reported At Big Snow at American Dream Mall

Big SNOW, North America’s Only Indoor Ski Attraction, Reopens In Time For Memorial Day Weekend

September 25, 2021

EAST RUTHERFORD, NJ — Multiple fire departments responded to Big Snow at American Dream Mall for a roof fire around 4:15 a.m. Upon arrival there was a reported “working fire” on the roof of Big Snow the indoor ski slope. Additional aid was called to the scene including Carlstadt, Secaucus, Wallington, Mahwah, Woodridge, Moonachie and many others. Fire crews charged a stand pipe system and charged hand lines to get water on the fire.

The fire went to three alarms before the main body of fire was knocked down just after 6:00 a.m. Fire crews are still on scene reporting that they have smoldering roof material on fire.

According to New Jersey State Police Sgt. Alejandro Goez, “The fire at the American Dream was reported at 4:15 a.m. inside the Big Snow ski slope. The fire was contained to the top of the ski slope and several area fire departments responded to extinguish the fire. The building was unoccupied at the time and there are no injuries reported. Preliminary investigation revealed that the fire has been deemed nonsuspicious at this time.”

Hugh Reynolds, a Big SNOW Representative said, “We can confirm that there was a fire at Big SNOW overnight. Thankfully there were no injuries as the incident occurred outside of our normal hours of operation. We are tremendously thankful for the quick response and efforts of the local fire departments in working to contain this fire. As such, Big SNOW will be closed today while we assess the damage. We will release more details soon.”

This is still a developing story, please check back for further updates. MidJersey.News has reached out to Big Snow, American Dream Mall and NJ Sports and Exposition Authority for additional information.

From the Big Snow website:

Temporarily Closed

Please Note: We will be closed today, September 25. Any pre-purchased guests will be contacted directly and refunded.

Please note that Big SNOW will be closed today, Saturday September 25th. We apologize for this inconvenience and any disappointment this unexpected closure may cause for those guests who were planning to visit today. If you had a pre-purchased reservation, we will be refunding your order. We look forward to welcoming you back to Big SNOW soon. Please contact info@bigsnowad.com with any additional questions.