Booker Concluded the 2022 Jersey Summer Road Trip yesterday and visited all 21 counties during the trip, focused on his ongoing work to serve the people of New Jersey

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EAST WINDSOR, NJ (MERCER)–Mayor Janice S. Mironov and Shiseido Americas executives welcomed U.S. Senator Cory Booker to a tour of the East Windsor facility and a town hall with local employees.  Shiseido, celebrating its 150^th Anniversary, opened in East Windsor in 1998 and is now home to the company’s North American manufacturing center and one of its Global Innovation Centers.  Senator Booker toured the East Windsor Shiseido facility, one of the Township’s premier employers, and conducted a Town Hall Question & Answer forum with a packed room of company employees, among 21 county events in New Jersey. 

            The Shiseido East Windsor 350,000 square foot facility employs over 340 workers, produces over 2,600 products, and includes manufacturing and innovation with three shifts/five days per week.   Shiseido is an environmental leader, with installation of their solar array, and LED upgrades.  Shiseido cosmetic and perfume brands include:  Shiseido Ginza Tokyo, NARS, Drunk Elephant, Cle de peau, Tory Birch, Serge Lutens, Issey Miyake, Dolce & Gabbana, and Narciso Rodriguez. 

            Mayor Mironov stated, “East Windsor is proud of the beneficial partnership we have enjoyed with the global cosmetics giant Shiseido, which is a great business model, community model and a pro-active environmental leader.  Shiseido represents for East Windsor the best of our high-tech, high-growth companies within our Einstein’s Alley corridor.  Shiseido, with a long company history of promoting and protecting our green environment, directed by the dedicated corporate leadership and staff of Shiseido Americas, has set an admirable model for businesses in our community and around the world.  We are pleased to welcome and bring together another partner in Senator Booker to learn more about Shiseido’s business operations, innovative ideas and sustainable practices and leadership.”

Founded in 1872 by Arinobu Fukuhara with its origins as a western pharmacy in Ginza, Tokyo, Shiseido is one of the oldest and largest cosmetics companies in the world. Shiseido employs 42,000 employees in 120 countries and regions, with over $7.5B in net sales.  Shiseido operates in six regions:  Americas, Europe, China, Japan, Travel Retail, and Asia-Pacific (APAC).    Their mission includes “beauty innovations for a better world”.

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From visits to businesses to local farms, roundtable discussions to townhalls, press conferences to small business walks, U.S. Senator Cory Booker concluded his 2022 Jersey Summer Road Trip yesterday. Over six days, Booker visited all 21 counties in New Jersey and highlighted his efforts to secure congressionally directed spending for critical New Jersey projects and organizations, his support of local industries, and his continued commitment to serving the state’s residents.

Booker launched his tour in Stafford Township to discuss the On P.O.I.N.T. program, which provides on-site social workers for police departments to address the high volume of social service-related calls and incidents they receive. He then announced legislation that would expand the VA’s Supportive Services for Veteran Families program, which promotes housing stability among very low-income veteran families, to former members of the National Guard and Reserves.

Booker hosted a listening session with New Jersey stakeholders to discuss food insecurity and hunger in New Jersey, the need to reform our nation’s food system, and the rising incidence of diet-related diseases. Booker will use the comments and feedback he received at the listening session, cohosted with New Jersey Assembly Speaker Craig Coughlin, for the upcoming White House Conference on Hunger, Nutrition, and Health that he successfully secured funding for. Booker also announced over $1 million in federal grant money for Norwescap Food Bank to increase its capacity to distribute food and build a more modern facility.

To close out his road trip, Booker hosted a roundtable discussion in Cumberland County to discuss the county’s work to implement community violence intervention strategies that aim to reduce and prevent gun violence. Booker has been a proponent of such strategies; in 2019, he introduced the Break the Cycle of Violence Act, legislation that would provide federal grants to communities for gun violence intervention and prevention programs designed to interrupt cycles of violence. Research has shown that a combination of community-oriented intervention programs and commonsense gun control policies can reduce gun violence rates.

“Over the past days, I’ve had the chance to meet with advocates, elected officials, and residents of the Garden State who have graciously shared their feedback, concerns, and stories with me,” said Sen. Booker. “These conservations will stay with me and help me further advocate for our state as I return to Washington. It’s an honor to serve the people of New Jersey, and I know that together, we will address the unique challenges our state and nation faces.”

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Mayor Janice S. Mironov and Shiseido Executive Team welcome U.S. Senator Cory Booker to the East Windsor Shiseido Americas facility for a tour and an employee Q&A Town Hall.  Pictured (from left to right) are:  Gail Boye, Executive Vice-President, Product Innovation & Commercialization; Ross Hammond, Vice-President, Manufacturing & Plant Manager; U.S. Senator Cory Booker; Max Bogaert, Executive Vice-President, Operations Shiseido Americas; Mayor Janice S. Mironov; and Takahiro Iwabuchi, Senior Vice-President, Regulatory & Americas Innovation Center.

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Mayor Janice S. Mironov and U.S. Senator Cory Booker address a packed room of employees for a Q&A Town Hall meeting at Shiseido Americas East Windsor facility.

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