Rubber meets the Road for Central New Jersey’s First Mobile WIC

February 28, 2023

TRENTON, NJ (MERCER)–The Children’s Home Society of New Jersey (CHSofNJ) held an open house for the public to climb aboard its newly outfitted and USDA-approved mobile WIC van. Dubbed the WOW (WIC on Wheels), this mobile unit represents the second one in New Jersey and the only one serving Mercer County. 

Dubbed the WOW (WIC on Wheels), this mobile unit represents the second one in New Jersey and the only one serving Mercer County. 

“Our WIC Mobile Unit will be a traveling, fully-equipped WIC Satellite Clinic that will recruit, enroll and serve WIC eligible participants in safe, convenient, and welcoming community locations close to their neighborhoods and within walking distance to the mobile unit,” said Maritza Raimundi-Petroski, Vice President of Strategic Initiatives, Prevention and Community Engagement for The Children’s Home Society of New Jersey (CHSofNJ). 

In 2022, CHSofNJ’s overall WIC program enrolled 8,251 women, infants and families in WIC services for nutrition benefits, nutrition counseling and breastfeeding support through multilingual breastfeeding peer counselors. CHSofNJ’s WIC Program formed Partnership with Farmers Against Hunger and distributed 660 bags of food in 2022, weighing 23,100 pounds, with an estimated value of $26,400. 

The WOW accommodates five WIC professionals and can be on-location for Mercer County families to get easy access for nutrition benefits and education. Additionally, the vehicle is energy-efficient and environmentally friendly, as it has been outfitted with roof-mounted solar power and is electric battery operated. For more information, visit www.chsofnj.org.