June 6, 2023
SHIP BOTTOM, NJ (OCEAN)–Burger 25 of Toms River, known for their quality food, coveted milkshakes, and creative “collabs”, is expanding their beloved brand this week when they open their second location in Ship Bottom on LBI on Thursday located at 1915 Long Beach Boulevard.
The Vetter family opened Burger 25 in Toms River nearly a decade ago and it has truly been a family affair from the start. Denise and Steve Vetter, along with their children Alexis and Aidan, continue to break barriers in the industry as they offer, not only delicious, fresh food, but a cheerful staff and an entertaining atmosphere that has become the go-to place for a great meal with family and friends. From their #1 Classic Cheeseburger, to a fan-favorite #22 Reef and Beef, no one is left out. Diners only job is to pick their favorite! The fun doesn’t stop there. They have salad and bowl options, and even feature hidden menu items from time to time. Their seasoned boardwalk fries have choices too – pair them with their famous homemade garlic ranch dipping sauce, or leave it all on the table with the Philly, Jersey, Disco, Monster, or Nashville Hot Fries, you will not be disappointed!
Owner Denise Vetter often jokes that she’s just a girl with a little burger business, but that couldn’t be further from the truth! “Building a brand was not initially a dream of ours. But when my husband started to lose his hearing, and worried that he would no longer be able to work in the mortgage business, we needed a Plan B; so we bought a little burger joint. We’ve come a long way from that first building. It may not have been in our plans, but it sure has become our passion!” Denise said.
When we asked owner Steve, why LBI?, he replied, “We love the beach town, with the different mom- and-pop shops and people walking around. It’s a place to escape to, a different vibe.” The location is prime for visitors entering the island. It has a walk-up shake window and plenty of parking, which is rare for beach communities. Burger 25 is well known for partnering with local businesses, and their LBI location will be no different within the island community. The June Burger of the Month features an Angus beef burger, with bacon, egg, and cheese, on an Ob-Co’s glazed donut. In their Ship Bottom location, they are going to be doing the same burger and collaborating with Ferrara’s Island Bakery.
Getting ready to open for the season was no small task, but the Vetter family and their contractors worked almost around the clock to get it done before the season officially begins. Later this month, the Vetter’s will host a grand opening when their daughter Alexis, and new son-in-law Robert Wasilick, return from their honeymoon. [Last weekend was their wedding, and early the following morning they left North Jersey and headed straight to LBI to put the final touches on and prepare to open.] When friends recommended they take a break, Denise replied, “There is no time for breaks. We are going all in!”
For months, residents and visitors on the island have been stopping by with excitement, anticipating the opening. “Every day we have about a dozen people come to the doors to see if we are open yet?” “We are so excited for this Thursday when we can say – Yes we are!” Denise said.
The new Burger 25 will be open 11 a.m. to 11 p.m. seven days a week in the summer months with the possibility of late-night hours. They plan to be open year-round.
Join them on Thursday, June 8th, as they officially open their doors.
A few photos sent in from a customer on opening day for the LBI location on June 8, 2023
199 NJ-37 East
Toms River, NJ 08753 (732) 270-0025
1915 Long Beach Blvd Ship Bottom, NJ 08008 (609) 661-2525